Mountain Bike Catalogue is an online publication created for the mountain bike collector community, specialising in remastering retro mountain bike catalogues into digital form.
Guided by exploration and thoughtful design, the brand identity was developed to reflect the spirit of the sport while maintaining a distinct visual presence. Using the MBC acronym, the letterforms were stacked and shaped into a stylised mountain range with weaving bike trails—creating a mark that feels both dynamic and considered. A simple colour palette was drawn directly from the retro bike paint and decal designs featured throughout the site.
The mobile-optimised, responsive website was built in HTML5 with a simple, intuitive user experience, supported by best-practice search engine optimisation (SEO).
All Content © Curious Humans and relevant artists.