Retro
remastered.
Mountain Bike Catalogue
Social Campaign
Mountain Bike Catalogue is a digital archive built to make vintage mountain bike catalogues accessible, searchable and easy to explore.
The focus of the project was clarity — transforming detailed, often complex printed material into a structured online experience that feels simple, fast and intuitive to navigate.
The website was designed to support deep browsing and casual discovery equally. Clear hierarchies, consistent layouts and considered typography allow users to move effortlessly between brands, model years and individual bikes — without friction.
Every interaction is designed to reduce effort and maintain focus on the content itself.
A restrained visual system underpins the experience, drawing subtle cues from retro catalogue design without overpowering the material. Colour, layout and spacing are used to support readability and consistency across a growing volume of content.
The result is a content platform designed to scale — balancing archival depth with a clear, modern user experience.
Shaped by curiosity.
Tell us what you’re building, launching or trying to explain. We’ll help shape the idea into something clear, useful and memorable.