Aesthetics Directory is Australia’s professional resource for medical aesthetics products, technology, services, and business development. The platform connects clinic owners and practitioners with suppliers, education opportunities, and industry conferences — supporting growth across the aesthetics sector.
A social and owned media campaign titled Elevate Your Business was created to engage aesthetics business owners and highlight the value of the directories resources. The campaign delivered five individual image and video assets alongside a 20-second supercut edit, forming a flexible content suite designed for use across multiple digital channels.
Designing personas for performance
Through Human Image Design, five distinct personas were created using AI and traditional photoshop finishing techniques — enabling precise control over age, ethnicity, movement, composition, and set design. This approach made it possible to craft a considered, premium visual language typically associated with high-end production, while avoiding the limitations of traditional stock imagery. The result was a cohesive campaign aesthetic that felt intentional, contemporary, and tailored to the aesthetics industry.
